Intepros Federal

Navigating IT Complexity with Business Agility

Overview

Dig-it-up is a remote insurance expert serving insurers. They sought a website redesign and aimed to explore the potential of an illustration system applicable across their website and apps. We crafted over 30 illustrations designed to simplify complex messages into engaging visuals, effectively conveying their unique offerings.

Solution

The website needed a new face, and what's better than illustrations to make complex messages digestible. For the UX, we conducted thorough user research and customer personas, and through the customer journey, we mapped the content across 8 different pages. We also established an illustration system for them that borrowed the color palette from their branding. Using the Webflow platform, we converted a very functional website into a simple, easy-to-understand, yet colorful website, as you can see below.

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The MySeema logo is carefully crafted, drawing inspiration from the cultural value of keeping parents at the center of every decision-making process. It incorporates the symbolism of the Jasmine flower, which holds significance in the subcontinent. The name MySeema is a heartfelt homage to the founder's mother.
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