Intepros Federal

Navigating IT Complexity with Business Agility

Overviewz

InteprosFederal boasts a rich 15-year history, primarily catering to clients within the Federal Government and healthcare sectors, offering pivotal support for their digital transformation endeavors. Seeking a comprehensive rebrand while maintaining the essence of their business, rooted in the leadership of Air Force veterans, they entrusted us with the task. The fighter jet, a symbol of valor and precision, has always held a special place in their identity, drawing a parallel between its literal prowess and the depth of their services. Together with Intepros Federal, HustleJar embarked on a collaborative journey to craft a sophisticated rebrand and website design, artfully weaving in the patriotic hues of the United States.

Solution

After conducting thorough research and strategic analysis, we distilled the brand narrative to "Navigating IT Complexity with Business Agility." Our primary aim was to imbue the brand with the ethos of "always doing the right thing." Every aspect, including color palettes, typography, and the overall UI design, was meticulously crafted to embody this principle. The wireframes for the website emerged from an extensive UX sprint, fostering close collaboration with the client to fine-tune the number of pages and tailor content accordingly. The result was a successful rebrand and relaunch of Intepros Federal, skillfully retaining its original essence while infusing it with a modern and refreshing touch.

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The MySeema logo is carefully crafted, drawing inspiration from the cultural value of keeping parents at the center of every decision-making process. It incorporates the symbolism of the Jasmine flower, which holds significance in the subcontinent. The name MySeema is a heartfelt homage to the founder's mother.
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